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Device-as-a-Service built for the modern enterprise
Devicenow addresses these pain points with a device subscription model designed for organizations operating across borders. The company provides consistent service across more than 190 countries, ensuring that new hires, remote workers and distributed teams receive the same standard of equipment and support. Instead of purchasing devices outright, enterprises subscribe to a predictable monthly plan that includes hardware, configuration, deployment, support and end-of-life handling. It’s a shift from ownership to guaranteed availability.
How the devicenow lifecycle works from start to finish
At the heart of the devicenow model lies a complete lifecycle approach. It begins with planning and procurement, where device profiles are aligned with job roles to eliminate over- or under-provisioning. Standardized catalogues ensure consistency, while flexible options allow organizations to remain brand-agnostic. Employees in different departments can receive different devices without creating chaos across regions. Once profiles are established, devices are prepared before they ever reach the user. Pre-configuration includes zero-touch enrollment into management platforms, security policy activation and installation of enterprise software. This eliminates the traditional bottleneck of internal imaging and ensures that users can begin work immediately.
The next step is global delivery. Whether a new hire is in Berlin, Singapore or São Paulo, devicenow manages the logistics and ensures devices arrive ready for use. This uniform process removes the need for regional suppliers, standardizes timelines and creates a unified experience across continents. Lifecycle management continues long after devices are deployed. Users receive ongoing support, and in the case of hardware failure, replacements are shipped rapidly to minimize downtime. For IT teams, the value is twofold: reduced ticket volume and the ability to focus on strategic work rather than operational maintenance.
Eventually every device reaches the end of its lifecycle. devicenow organizes secure collection, performs certified data erasure and processes devices through refurbishment or recycling programs aligned with circular-economy standards. This ensures both compliance and sustainability - areas that are increasingly critical for corporate governance and ESG reporting.
To illustrate the process, consider the following simplified lifecycle overview:
Lifecycle moment What devicenow handles What the enterprise gains
Planning & procurement Role-based selection, sourcing, Devices matched to needs, fewer
standardization mismatches
Configuration Pre-configuration, security, Zero-touch deployment, instant
software setup productivity
Global delivery Worldwide logistics and delivery Consistent global experience
In-life support Maintenance, helpdesk, rapid Minimal downtime, higher
replacement satisfaction
End-of-life Secure return, data erasure, Lower risk, improved sustainability
reuse/recycling
Why enterprises are making the transition now
There are several reasons why the DaaS model is gaining momentum, and predictability is at the top of the list. Instead of volatile spending cycles tied to large purchases, organizations adopt a subscription-based operating expense. Finance teams gain clarity, and IT departments gain stability. Refresh cycles become planned rather than reactive, and the sudden capital shock of mass device upgrades disappears.
Operational efficiency is another decisive factor. When every device is pre-configured and delivered directly to users, onboarding becomes seamless. IT no longer functions as a shipping department or repair workshop. New hires can start immediately. Existing staff stay productive because device replacements are shipped automatically without complex internal processes. This directly contributes to organizational agility. Security and compliance also benefit. End-of-life handling is no longer an afterthought but a structured, documented process with certified data wiping. Devices re-enter the market through refurbishment programs or are recycled responsibly, supporting sustainability goals without placing the burden on internal teams. Companies reduce risk, lower e-waste, and strengthen their ESG narrative.
What this looks like in practice
Imagine a company hiring hundreds of remote employees across multiple continents. Instead of coordinating device purchases at each location, every employee receives a tailored device package aligned to their role. A software developer may get a high-performance workstation, a salesperson a lightweight laptop and smartphone, while designers receive devices with enhanced graphics capabilities. All arrive preloaded with the company’s tools.
If a device breaks, the user simply requests a replacement. A new unit arrives quickly, and the old one is collected in a controlled process. No procurement cycle, no approvals, no searching for local suppliers. IT oversees everything from a single platform, tracking devices, reviewing performance data and planning refresh waves. After the subscription period, devices are collected automatically. Data is wiped, hardware is reused where possible and recycled where necessary. The entire process is traceable and compliant, reducing both administrative weight and risk exposure.
Where devicenow stands out in the market
Many providers offer localized or regional DaaS programs, but devicenow focuses on global uniformity. This global-first approach enables enterprises to run a single device strategy across every market they operate in. Standardization becomes achievable without sacrificing flexibility.
Another differentiator is the role-based structure of device selection. Instead of locking companies into rigid catalogues, devicenow supports a brand-agnostic approach. Organizations can choose devices from leading manufacturers and adapt equipment to the evolving needs of each department. This flexibility is essential for specialized teams, especially in fields like engineering, design or data science. Finally, governance is strengthened through consolidated oversight. With all device-related information centralized, businesses gain a transparent view of their entire fleet - including performance, support history, return status and sustainability metrics. This eliminates hidden costs and prevents devices from disappearing into the organizational void.
A comparison of models
Traditional ownership devicenow DaaS model
Large upfront purchases Predictable monthly cost
Internal imaging and setup Pre-configured, zero-touch rollout
Multiple regional suppliers Global uniform program
Slow internal replacements Fast managed swap service
Uncertain end-of-life handling Secure, certified, circular process
The bottom line: simplicity at enterprise scale
Enterprises today are expected to scale quickly, operate globally and maintain seamless digital experiences for employees - all while reducing operational complexity. The traditional approach to hardware simply cannot support this reality. Device-as-a-Service transforms the device fleet into a strategic asset rather than an operational burden.
Devicenow offers enterprises a clear path forward: predictable financial models, efficient deployment, secure lifecycle management and a global footprint that matches the scale of modern business. It empowers IT teams to focus on innovation, ensures employees receive reliable tools and provides leadership with the governance and sustainability frameworks needed in today’s corporate environment. For organizations ready to modernize their device strategy, streamline operations and support teams across borders, devicenow delivers a model built for the future of work - simple, scalable and aligned with the demands of a global digital workforce.